Amazon adds millions of products every year. To keep quality high, they have automated bots that suppress listings with bad images. One wrong move and your listing disappears from search results. Here's everything you need to know.
Amazon Main Image Requirements (MAIN Image)
The first image customers see has the strictest rules. If you break these, your listing will be hidden.
- Pure White Background: RGB (255, 255, 255). No exceptions. Not off-white, not light grey — pure white.
- 85% Coverage: The product must take up at least 85% of the image frame.
- No Text/Logos: You cannot add "Best Seller" badges, promotional text, or your own watermark.
- No Props or Accessories: Do not show items that aren't included in the sale.
- No Borders or Padding: The image must not have colored borders or excessive white space.
Amazon Listing Image Requirements (All Product Photos)
Beyond the main image, Amazon allows up to 8 additional listing images. These have more flexibility but still follow rules:
- Minimum Resolution: 500px on the longest side. For zoom eligibility, use 1000px+ (recommended 1600px+).
- Preferred Format: JPEG (.jpg). PNG and GIF are allowed but JPEG is preferred.
- Color Mode: sRGB color profile.
- Aspect Ratio: Square (1:1) is recommended for consistency across all devices.
- File Size Limit: No larger than 10,000 × 10,000 pixels.
Types of Listing Images
| Image Slot | Purpose | Tips |
|---|---|---|
| Main Image | Product on pure white | Must follow strict rules above |
| Image 2-3 | Different angles | Show front, back, and side views |
| Image 4 | Size reference | Show the product next to a common object |
| Image 5 | Infographic | Highlight key features with callout text |
| Image 6-7 | Lifestyle shots | Show the product being used in real life |
| Image 8 | Packaging | Show the box and what's included |
Complete Amazon Image Compliance Checklist
Use this checklist before uploading any product image:
- Background is pure white (RGB 255, 255, 255) for the main image
- Product fills at least 85% of the frame
- Resolution is 1600px+ on the longest side (zoom-ready)
- No watermarks, logos, or promotional text on the main image
- File is saved as JPEG in sRGB color mode
- No props or accessories not included in the sale
- Image is sharp and well-lit — no blur or noise
How to Make Your Images Compliant (Free)
You don't need expensive software. Use our free, privacy-first tools:
- Background Check: Use our Background Remover to instantly isolate your product on pure white.
- Resolution Check: Is your image at least 1000px wide? If not, use our AI Upscaler to double the resolution without blur.
- Resize to Square: Use our Resize Tool to create consistent 2000×2000 square images.
- Compress for Upload: Use our Image Compressor to keep files under 10MB while maintaining quality.
Lifestyle & Infographic Best Practices
For images 2-8, you have creative freedom. Here's what top sellers do:
- Show scale: Place the product next to a common reference object (hand, ruler, phone).
- Use infographics: Add feature callout text to highlight dimensions, materials, or key benefits.
- Lifestyle context: Show the product in use — a kitchen gadget in an actual kitchen, a bag on someone's shoulder.
- A+ Content: If you're brand-registered, use A+ Enhanced Content with comparison charts and brand stories.